Burger King
The Burger King project presented unique challenges due to tight timeframes and budget constraints. In such scenarios, the role of the art director becomes absolutely critical in achieving creative excellence.
The use of super slow-motion, achieved through 3D projection mapping, was the key to creating an “awe” factor. It engaged viewers on a deeper level, holding their attention and leaving a lasting impression.
Despite the challenges, the Burger King project emerged as a success. It demonstrated how creative thinking, efficient management, and innovative techniques can turn limitations into opportunities for creating remarkable and memorable content.
Client
Burger King
Project
Whooper TVC
Production
TNBT
Executive Producer
Saadat Qureshi
Animation & Post
Torq Labs
Creative Director
Faisal Shaukat
Head of Post Production
Kashan Abedin
Shoot Location
Karachi