Pakistan Cables
The crux of this project revolved around finding a compelling visual representation that would encapsulate the essence of the brand. Pakistan Cables sought to convey a deep sense of national unity, symbolizing strength in togetherness and a collective vision for the nation. The brand needed to highlight the swift and efficient transmission of data, aligning with its commitment to delivering high-speed connectivity.
After meticulous brainstorming and creative exploration, the solution emerged in the form of “vibrating green lines.” These lines, pulsating with energy, vividly capture the brand’s message. The adoption of these vibrating green lines as a visual identity has not only visually distinguished Pakistan Cables but has also etched a powerful brand image in the minds of its audience.
Client
Pakistan Cables
Ad Agency
The D’Hamidi Partnership
Production
Art Noir
Director
Soheb Akhtar
Creative Director
Faisal Shaukat
Executive Producer
Mehreen Soheb
Head of Project
Kashan Abedin
Post / VFX
Torq Labs