Pakistan Cables

The crux of this project revolved around finding a compelling visual representation that would encapsulate the essence of the brand. Pakistan Cables sought to convey a deep sense of national unity, symbolizing strength in togetherness and a collective vision for the nation. The brand needed to highlight the swift and efficient transmission of data, aligning with its commitment to delivering high-speed connectivity.

After meticulous brainstorming and creative exploration, the solution emerged in the form of “vibrating green lines.” These lines, pulsating with energy, vividly capture the brand’s message. The adoption of these vibrating green lines as a visual identity has not only visually distinguished Pakistan Cables but has also etched a powerful brand image in the minds of its audience.

 

Client

Pakistan Cables

Ad Agency

The D’Hamidi Partnership

Production

Art Noir

Director

Soheb Akhtar

Creative Director

Faisal Shaukat

Executive Producer

Mehreen Soheb 

Head of Project

Kashan Abedin

Post / VFX

Torq Labs

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