TFM EXPRESS Dubai was a prestigious project that centered on high-end 3D character animation, delivering a visually captivating and immersive experience.

One of the standout features of this project was the innovative design direction where Team Torq introduced the creative concept of using cardboard texture for building elements within the animation.

The decision to incorporate cardboard texture elements into the project left the client astonished. Therefore unique design direction with cardboard textures didn’t just stop at the animation; it became the cornerstone of the brand’s identity and served as the basis for branding and packaging across multiple platforms, including above-the-line (ATL) marketing, below-the-line (BTL) promotions, and digital implementations. The impact of this project extended beyond the animation itself.